JoJo Siwa is a global superstar, entrepreneur, singer, television and film star, New York Times bestselling author, and social media sensation. Siwa has over 66 million followers on social media and over 3.7 billion views on YouTube, and in 2020, she was named one of Time Magazine’s 100 Most Influential People. A “human brand” and mogul of inspiration, JoJo, coming into young adulthood, has uniquely bridged a fan following across a broad demographic reach, promising and delivering on her “positivity, self-love, inclusivity, and acceptance” messaging.

Siwa is a consumer products powerhouse, with her famous JoJo Siwa bow selling more than 80 million bows globally. Nickelodeon and Siwa entered an exclusive licensing partnership to develop a line of consumer products inspired by Siwa. With over 250 active global licensees, the JoJo Siwa Empire product categories span toys, apparel, accessories, consumer electronics, Halloween costumes, and more. Her consumer products are available internationally, including in the US, UK, Canada, Australia, and Mexico.

Siwa released her first EP, D.R.E.A.M. The Music and performed her first-ever tour, “D.R.E.A.M. The Tour”, selling out 100+ arenas as she became the youngest artist ever to headline and sell out the O2 Arena. Billboard reported that the inaugural run ranked #5 on the Hot Tours Chart. Following the success of D.R.E.A.M. The Music, Siwa released a second EP, Celebrate, and JoJo’s Rockin’ Christmas. Her wildly successful concert tour wrapped with 132 dates.

Siwa starred in ABC’s competition series Dancing with the Stars, where she made history as the first contestant to dance with a same-sex partner. She serves as creative director and executive producer of the reality competition series Siwa’s Dance Pop Revolution, streaming now on Peacock. Siwa also stars in The J Team, a live-action musical on Paramount+, where she serves as Executive Producer and performs the film’s original soundtrack. Today, her hugely popular single, “Boomerang,” has been viewed over 950 million times and is RIAA-certified multi-platinum, plus her singles “Kid in a Candy Store” and “Hold The Drama” are both RIAA-certified gold.

Siwa is also seen on the judge’s panel for Season 17 of So You Think You Can Dance, alongside SYTYCD alum tWitch and Glee star Matthew Morrison.